4 Gamification Strategies To Boost Customer Engagement & Product Promotion

We’ve gathered top industry players, including founders and marketing directors, to boost customer engagement and sales. Discover the top four gamification strategies these experts recommend for enhancing customer interactions and promoting offerings, from implementing a points-and-rewards system to launching a branded trivia app.

• Implement a Points-and-Rewards System
• Introduce Interactive Customer Challenges
• Create a Tiered Loyalty Program
• Launch a Branded Trivia App

Implement a Points-And-Rewards System

A highly effective gamification strategy is implementing a points-and-rewards system. This can be tailored to encourage customer actions that benefit the business, like making purchases, sharing on social media, or referring new customers. 

For instance, customers could earn points for each purchase, which they can redeem for discounts, exclusive items, or special services. This not only incentivizes repeat purchases but also turns customers into brand advocates.

It’s a win-win: Customers enjoy the rewards and engagement, while the business benefits from increased loyalty and visibility. At DasFlow, such strategies could particularly encourage ongoing customer engagement with our custom athleisure products.

Nicolas Krauss, Founder And CEO, dasFlow Custom Sublimation Apparel

Introduce Interactive Customer Challenges

By implementing interactive challenges, businesses can enhance customer interactions and promote products or services. In this strategy, customers are presented with a mystery challenge or task related to the business’s services, such as solving a puzzle, completing a quiz, or participating in a scavenger hunt. 

Upon completing the challenge, customers receive a surprise incentive, such as a discount, freebie, or exclusive access to new products or services. This approach has been shown to engage customers fun and interactively while creating excitement and anticipation and driving increased participation.

Matias Rodsevich, Founder, PRHive

Create a Tiered Loyalty Program

A highly effective gamification strategy for enhancing customer interactions is implementing a tiered loyalty program. This approach incentivizes repeat business by rewarding customers with points for each charter they book. 

Customers progress through different tiers as they accumulate points, unlocking exclusive benefits and perks at each level. These rewards range from complimentary in-flight services to special flight discounts. The key is to make the progression exciting and attainable, encouraging customers to engage more frequently with your services. 

This strategy fosters customer loyalty and turns the booking experience into a more engaging and rewarding journey, enhancing overall satisfaction with the brand.

Fahd Khan, Director Of Marketing & Technology, JetLevel Aviation

Launch a Branded Trivia App

A fantastic gamification strategy businesses could employ is launching a branded mobile app with interactive quizzes or trivia related to their products and services. Users can answer these questions and earn points. This method acts as an enjoyable learning tool, helping consumers playfully know more about their offerings. 

More awareness results in increased utilization of their services or products. Plus, it feeds their competitive spirit, as they can compare scores with other users. This approach promotes our brand while adding a fun engagement factor to the customer journey.

Abid Salahi, Co-founder & CEO, FinlyWealth